Wash Rite Crosses the Border into Queensland
Wash Rite, the largest and fastest-growing exterior cleaning franchise network in Australasia, has announced a bold new step in its expansion journey: the brand is officially entering the Queensland market. This move is spearheaded by an exciting partnership with Brock Dormer, the respected owner of Pristine & Co Exterior Cleaning, a Gold Coast Pressure Washing company that has earned a reputation for professionalism, reliability, and premium-quality results.
Brock and his team at Pristine & Co are rebranding under the Wash Rite banner, bringing their established customer base, expertise, and passion into the Wash Rite family. More than just a new franchisee, Brock has been identified by Wash Rite’s leadership as a natural fit for a broader role: helping lead Wash Rite’s expansion across Queensland in the years ahead.
This development not only marks Wash Rite’s arrival in one of Australia’s most competitive and dynamic regions but also signals a new wave of opportunities for existing exterior cleaning operators who are looking for growth, support, and a brand that has already proven its strength across New Zealand and Australia.
In this article, we’ll dive into what this expansion means, who Brock Dormer is, why the Gold Coast is the perfect launchpad, and how Wash Rite’s core services—Pressure Washing, Roof Washing, and Gutter Cleaning—are poised to transform Queensland’s exterior cleaning industry.
Meet Brock Dormer: From Pristine & Co to Wash Rite Gold Coast
For years, Pristine & Co Exterior Cleaning has been a trusted name on the Gold Coast. Founded and operated by Brock Dormer, the company built a strong reputation for delivering meticulous exterior cleaning results for residential and commercial clients alike.
From family homes in Surfers Paradise to commercial properties in Southport, Brock and his team became known for their attention to detail, safety-first approach, and genuine care for customers’ properties. Under his leadership, Pristine & Co grew steadily, demonstrating not only the demand for exterior cleaning services in Queensland but also the importance of professional expertise in an industry where fly-by-night operators often cut corners.
But for Brock, joining Wash Rite was about more than just business growth—it was about aligning with a brand that shares his values of professionalism, training, and customer trust.
“Rebranding Pristine & Co into Wash Rite isn’t about losing our identity; it’s about amplifying what we’ve already built,” Brock says. “The Wash Rite system gives us the tools, support, and brand recognition to grow further—and I’m excited to be part of something bigger.”
Why Wash Rite Chose the Gold Coast as Its First Queensland Location
The Gold Coast is more than a tourist hotspot—it’s a fast-growing urban region with over 600,000 residents, thousands of commercial properties, and a thriving construction and real estate market. Its subtropical climate brings high humidity, frequent rain, and powerful coastal winds—the perfect conditions for moss, mould, algae, and grime to thrive on buildings, roofs, and gutters.
This makes exterior cleaning not just a cosmetic service but an essential part of property maintenance. Homeowners want their houses to shine, landlords and body corporates need to keep buildings tenant-ready, and businesses rely on a polished exterior to attract customers.
Wash Rite identified the Gold Coast as an ideal entry point into Queensland because:
Strong demand for cleaning services – The coastal climate accelerates wear and tear, meaning roofs, driveways, and gutters require regular attention.
A mix of residential and commercial markets – From high-rise apartment complexes to suburban homes, the region offers a diverse customer base.
A culture of lifestyle and presentation – Property owners on the Gold Coast value curb appeal, making professional exterior cleaning a priority.
A growing population – As more people move to Southeast Queensland, the demand for reliable home services continues to rise.
With Pristine & Co already firmly established in the region, rebranding into Wash Rite creates a seamless transition: Brock brings the local knowledge, and Wash Rite brings the proven system.
Wash Rite’s Core Services in Queensland
As the Gold Coast franchise begins operation, Brock and his team will focus on delivering Wash Rite’s three core services—the same services that have helped the brand become a household name in New Zealand.
1. Pressure Washing
From driveways and footpaths to decks and patios, pressure washing restores hard surfaces to their original look while removing dirt, mould, algae, and oil stains. The humid Queensland climate is notorious for slippery and unsafe surfaces, especially after heavy rain. Wash Rite’s high-powered equipment and trained technicians ensure a thorough, even clean without damaging the surface underneath.
2. Roof Washing
Queensland roofs take a beating from sun, salt, rain, and moss growth. Wash Rite’s roof washing service not only improves a property’s appearance but also extends the lifespan of the roof by removing harmful contaminants. From tile roofs to corrugated iron, Brock’s team will use safe, effective methods to deliver results that add value to homes and businesses.
3. Gutter Cleaning
Blocked gutters are one of the leading causes of water damage to homes. On the Gold Coast, falling leaves, tropical storms, and strong winds make clogged gutters a year-round risk. Wash Rite’s gutter cleaning service provides homeowners with peace of mind, preventing overflow and structural issues. Brock’s franchise will offer both residential and commercial gutter cleaning, making it easier for property owners to protect their investments.
Brock’s Leadership Role in Wash Rite’s Queensland Expansion
One of the most exciting aspects of Brock’s move to Wash Rite is the leadership opportunity it represents. Wash Rite’s HQ team has recognised his natural leadership skills, industry experience, and vision for growth.
While he will continue to operate the Gold Coast franchise, Brock is also expected to play a key role in:
Mentoring future franchisees in Queensland.
Helping expand Wash Rite into Brisbane, Sunshine Coast, and beyond.
Shaping regional operations to suit Queensland’s unique climate and customer needs.
Wash Rite’s proven model allows franchisees to scale quickly with strong brand support, and Brock’s involvement ensures that Queensland’s rollout will be guided by someone who has already walked the path from independent operator to franchise partner.
Not the Only One: More Exterior Cleaners Looking to Rebrand
Brock’s rebrand is just the beginning. Wash Rite has confirmed that other existing exterior cleaning companies in Queensland and across Australia are currently in discussions to join the Wash Rite network.
For many operators, the decision to rebrand is driven by:
Brand recognition – Customers trust established national brands over smaller independents.
Operational support – From marketing to training, Wash Rite provides resources that independent operators struggle to match.
Growth opportunities – Franchisees gain access to large-scale contracts and commercial clients that prefer dealing with a professional, national provider.
Brock’s transition from Pristine & Co demonstrates the pathway for independents to grow under Wash Rite, and more operators are expected to follow his lead in 2025.
Wash Rite: A Track Record of Success
Since its founding in 2015, Wash Rite has grown into the largest exterior cleaning brand in Australasia, with dozens of franchisees, a fleet of trucks, and a team of over 200 people across New Zealand and Australia.
The company has built its reputation on:
Consistency – A uniform standard of service across all regions.
Innovation – Modern equipment and safe cleaning methods.
Support – Training, marketing, and call centre support for every franchise.
Trust – Partnering with major household brands and corporate clients.
This formula has made Wash Rite the preferred supplier for organisations such as Mobil, Bunnings, and Westpac, while also maintaining strong relationships with thousands of homeowners who rely on the brand for annual cleaning.
Looking Ahead: Wash Rite in Queensland
With the Gold Coast franchise now live, Wash Rite has its sights set on broader Queensland expansion. Key targets include:
Brisbane – A booming urban market with significant demand for both residential and commercial exterior cleaning.
Sunshine Coast – A growing region with high-value residential properties and tourism infrastructure.
Toowoomba & Regional Areas – Smaller markets that still present strong opportunities due to climate and growth.
Brock’s role will be instrumental in ensuring Wash Rite rolls out strategically across Queensland while maintaining the brand’s reputation for professionalism and customer satisfaction.
A Partnership Built for Growth
Wash Rite’s arrival in Queensland marks more than just another franchise opening—it represents a strategic partnership between a proven international brand and a respected local operator.
By joining forces with Brock Dormer and rebranding Pristine & Co as Wash Rite Gold Coast, the company has not only secured a strong foothold in Southeast Queensland but also laid the foundation for further growth across the state.
With a focus on Pressure Washing, Roof Washing, and Gutter Cleaning, and with leaders like Brock at the helm, Wash Rite is set to deliver the same level of trust, quality, and consistency that has made it a household name elsewhere.
And with more exterior cleaners already exploring the opportunity to rebrand under Wash Rite, it’s clear that this is just the beginning of a Queensland success story.
For homeowners, businesses, and property managers across the state, Wash Rite’s expansion is a welcome development—bringing reliable, professional exterior cleaning services to a region where they are needed most.
